Winner, Winner, Chicken Dinner…Well, Maybe a Podcast Appearance and Some Swag: Using Contests to Engage Learner Communities

The podcast industry was born 20 years ago. Since the launching of the first podcast—”IT Conversations”—in 2003, the industry has exploded. Some experts think it could be a $95 billion industry by 2028. With that growth have come concerns about whether podcasting has become oversaturated. When they have so many choices, how can you get listeners to engage and stay interested? At Stats+Stories, we’ve tried giving stuff away.

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