Precision Medicine for the Population—The Hope and Hype of Public Health Genomics

Public health is the most recent of the biomedical sciences to be seduced by the trendy moniker “precision.” Advocates for “precision public health” (PPH) call for a data-driven, computational approach to public health, leveraging swaths of genomic and other data to inform public health decision-making. Yet, like precision medicine, PPH risks overselling the value of genomic data to determine health outcomes, but on a population level.

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