CHANCE—published quarterly in February, May, August, and November—is a joint publication of the American Statistical Association and Taylor & Francis Group. The magazine is designed for anyone who has an interest in using data to advance science, education, and society. CHANCE is a non-technical magazine highlighting applications that demonstrate sound statistical practice. CHANCE represents a cultural record of an evolving field, intended to entertain as well as inform.

Since its creation in 1988, CHANCE has covered such topics as the 1990 census adjustment and the redesigned population survey, sports, the environment, DNA evidence in the courts, a variety of medical issues—even how to win on “Jeopardy.” CHANCE offers a unique opportunity to reach beyond statistics professionals to a more general audience.

Advertising sizes and rates (per insertion)

Size Typesetting 1 Time Width by Depth
Full-Page $100 $1,000 7 x 10
Half-Page (horizontal) $80 $650 7 x 4 7/8

Ads will be interspersed before and after editorial and between sections. If no artwork is provided by a contract advertiser by the deadline, art will be picked up from the previous issue.

Space Limits

A maximum of eight pages (total) of advertising will be accepted for each issue of CHANCE.

Closing Dates

Issue Space + Materials
February December 15
May March 15
August June 15
November September 15

Technical Requirements

All photographic artwork must be, at the minimum, 300 dpi and 150 lpi. We accept the following computer file formats: PDF, TIFF, and EPS. When sending a PDF, embed all fonts and make sure all line art is at least 1200 dpi. We will not accept advertisements from an advertiser without a hard copy of the ad attached.

Send space reservations and art to:

Checks should be made payable to the American Statistical Association (drawn in U.S. currency on a U.S. bank), or formal purchase orders may be submitted. Ads submitted by email must include a billing address, telephone number, and fax number.